I find it quite amazing that Peugeot UK dealers are still not quoting the right information and there still appears to be confusion. The same is true of Citroen UK dealers, as there were exactly the same issues coming up when I bought my new C4 Grand Picasso 150 BlueHDi EAT6.
On the bottom of the latest Peugeot price guides/brochures, it states the costs of the official Peugeot UK service package, which can be bought at the time of purchase of your new car. I think if you buy it later in the first year, there may be a different process. You can choose the term.
I negotiated for free, the inclusion of the 3 year Peugeot UK service plan (known as Optiway I believe) for my GT 180. This is for the annual/10000 miles a year service, offering me three services over the three year period, covering all of the Peugeot UK standard service items. The total cost of this is £449 which is very good value. I wanted this service plan, as the supplying dealer isn?t local to me and it means I can take my 3008 to any UK Peugeot dealer for its service. You are asked to sign a yellow contract at handover time. My contract was paid up in full (not at my cost!), but you can choose to pay monthly. The scheme as I know well, is administered by Peugeot UK Customer Services (not brilliant, but that?s how it works).
There was an EMAC option available, but these are dealer specific service packages and are a different arrangement.
I had exactly the same official Citroen service plan for my C4 Grand Picasso, which again was negotiated for free (maximum cost again was £449 and that was back in 2014!). When I traded my car in, the plan stayed with the car. I could have applied for a refund if I had wanted.
Hope this helps.