Thursday, July 09, 2009

Peugeot reduces media buying agencies to cut costs

Corrects spelling of Peugeot in headline)
PARIS, June 26 (Reuters) - French carmaker PSA Peugeot Citroen said on Friday it had cut the number of media buying agencies it works with in Europe to two to reduce costs.
Peugeot said in a statement that it would keep France's Havas and its MPG network, and OMD, which is part of U.S. advertising group Ommicom. It did not say how many firms it previously had been using.
"This decision will further reduce the cost of media buying within the organisation... without compromising advertising visibility for the brands Citroen and Peugeot," the company said.
Peugeot also said it would launch a tender on Tuesday limited to Havas and OMD for media buying in Croatia, Italy and Poland, the European countries where the company does not yet work with either of the agencies. (Reporting by Dominique Vidalon and Karen Foster)


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